I created this logo and brand identity for a local roofing business. The owner specifically wanted an image of albert einstein to be the focus, which I created using a mixture of block shading and line in illustrator.
![](https://cdn.myportfolio.com/a06c43bc785e1ecde7d9b27c6f35f80b/41a99aff-22f6-48c3-9ae3-af273865b5ae_rw_1920.png?h=20c951a8a99d4974972861e5c0485426)
![](https://cdn.myportfolio.com/a06c43bc785e1ecde7d9b27c6f35f80b/17da9573-74c9-4373-91d0-eb59fdd9aa25_rw_1920.png?h=3aa8161273e92123f2c482c4ea813c64)
![](https://cdn.myportfolio.com/a06c43bc785e1ecde7d9b27c6f35f80b/c77c764f-5768-4aef-979f-242f3388ac15_rw_1920.png?h=67c3177d283e0407431d14df041b6b63)
below are some early explorations of the image of einstein, as well as a discarded font direction
![](https://cdn.myportfolio.com/a06c43bc785e1ecde7d9b27c6f35f80b/20f34e57-8d90-4ad9-a4f7-2911533c5f1f_rw_1200.png?h=0ca36a62d9bf0ec1735473d3ad3a6f22)
![](https://cdn.myportfolio.com/a06c43bc785e1ecde7d9b27c6f35f80b/66a8c34e-216d-42c9-843a-8ac50a2cb877_rw_1920.png?h=cf8a89566be90505dd9c557449869c08)