Johnson & Johnson's new corporate website.
Johnson & Johnson tapped Wolff Olins to rebrand the newly split facets of their company– Johnson & Johnson (Innovation and MedTech focused) and Kenvue (Consumer Products). Myself and the team at Brightspot were tasked with implementing this new Johnson & Johnson brand for the web.
The biggest challenge was the fact that the provided brand guidelines hardly addressed web applications, meaning we had to translate them to live in the world of breakpoints and accessibility constraints.
We also had to take into account: J&J stakeholders' personal wishes, Wolff Olins' rebrand guidelines, Fantasy (the contracted web design agency)'s vision for the site, and Brightspot CMS' capabilities.
Please contact me for more on this project, as I'm not able to post everything publicly per the project parameters.
