Valens Point Rebrand

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The goal with this brand refresh was to move away from a static logo and towards a brand system: interchangeable elements that function on their own and are as versatile as different media channels demand.

The main problem I was working to solve is illustrated here: a logo that is strictly horizontal. I began by looking at idea of the Valens ‘Point’, and ended up moving that dot above the i into the o to form a target.

Here’s a look at how the icons break down, which should indicate how directly circles and dots informed the creation of the updated brand elements.