who_
Valens Point
Valens Point
what_
Brand refresh and accompanying website.
Logo, icons, proposal slide deck, collateral.
Brand refresh and accompanying website.
Logo, icons, proposal slide deck, collateral.
about_
The goal with this brand refresh was to move away from a static logo and towards a brand system: interchangeable elements that function on their own and are as versatile as different media channels demand.
The goal with this brand refresh was to move away from a static logo and towards a brand system: interchangeable elements that function on their own and are as versatile as different media channels demand.
The main problem I was working to solve is illustrated here: a logo that is strictly horizontal. I began by looking at idea of the Valens ‘Point’, and ended up moving that dot above the i into the o to form a target.
Here’s a look at how the icons break down, which should indicate how directly circles and dots informed the creation of the updated brand elements.
Here’s a look at how the icons break down, which should indicate how directly circles and dots informed the creation of the updated brand elements.
![](https://cdn.myportfolio.com/a06c43bc785e1ecde7d9b27c6f35f80b/8927c235-bd7b-4d9c-b25e-e83887b709ea_rw_1200.png?h=6498cade058be356d6d89f6b3f8de35b)
![](https://cdn.myportfolio.com/a06c43bc785e1ecde7d9b27c6f35f80b/af8057a6-08a7-49fa-8a0f-001bb700ef99_rw_1200.png?h=1afa08935be32e67137755fe9b14d2db)
![](https://cdn.myportfolio.com/a06c43bc785e1ecde7d9b27c6f35f80b/98afdcec-4246-49e7-bafe-0847ae918800_rw_1200.png?h=5415298990f61d42ca4310909421161d)
![](https://cdn.myportfolio.com/a06c43bc785e1ecde7d9b27c6f35f80b/117cf6c8-0998-4e10-ab60-89087656a9c7_rw_1200.png?h=861ba770c2612ecef20f2023b10f6068)
![](https://cdn.myportfolio.com/a06c43bc785e1ecde7d9b27c6f35f80b/b9b06bb8-dd9a-44f0-8191-2b80b4297951_rw_1200.png?h=72e4f44adb2ef4bf58ce489beb2bdf53)
![](https://cdn.myportfolio.com/a06c43bc785e1ecde7d9b27c6f35f80b/ffd0488e-d907-4918-bf09-673f9746365b_rw_1920.png?h=49b4da250be013d911729dc375175355)
![](https://cdn.myportfolio.com/a06c43bc785e1ecde7d9b27c6f35f80b/f946ed7d-330e-4d8d-a9e2-f87203ad630b_rw_1920.png?h=dad0825e7ef09fab011c05b2286f2c80)